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ABOUT

Stephen Heusinger

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Author, Stephen Heusinger is an executive with over 20 years of leadership and senior management experience. He has worked within Fortune 500 companies, as well as built and sold several start-up ventures. Stephen has implemented strategies for growth and restructuring among technology, manufacturing, distribution, multi-unit consumer businesses, and service organizations. Consistently leveraging technology, he has been able to take traditional, commodity-based businesses and grow them into differentiated, high-margin companies. He has excelled at being able to maximize a company’s organic growth, and find recurring revenue streams where others left opportunity on the table. He is noted for his abilities to improve profitability and maintain high morale while executing both turnaround and high growth initiatives. Stephen is able to quickly pull together a team, create alignment around a vision, and efficiently execute using minimal resources.

In addition to launching several successful start-up ventures, Stephen has spent a significant part of his career executing turnaround and growth strategies for PE firms. As an operating CEO, he led the turnaround and consolidation of several operating companies, creating a $140M manufacturing, distribution, and services business. Prior to this, he founded and later completed an exit sale transaction of a high-tech services company selected as one of the Top 100 Companies in Dallas for its exceptional growth. In the early stages of his career, Stephen excelled in sales and sales management positions for several Fortune 500 consumer goods firms. His sales achievements earned him the honor of National Sales Leader in positions at Fortune 500 firms Newell/Rubbermaid and Illinois Tool Works.

Stephen earned his BBA from Southern Methodist University, and his MBA from the Goizueta Business School at Emory University, and now resides in Dallas, Texas.

When taking a break from business pursuits, he enjoys hiking, triathlons, road cycling, and mountain biking.

Stephen Heusinger
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FAILURE IS NOT AN EXIT STRATEGY

BY STEPHEN E. HEUSINGER

The book provides methods for optimizing the operational and financial performance of a business. This book focuses on how to develop shoestring strategies for big budget results, how to define a path and communicate the business strategy throughout the organization. It highlights the importance of alignment and details short term actions that have been proven to deliver long term success.

FAILURE IS NOT AN EXIT STRATEGY
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